Carnation Instant Breakfast has been around for a long time, and I have noticed some new marketing for it lately. Be aware - the 2nd ingredient listed is sugar (39 grams per bottle to be exact, about the same as a can of soda). If you're looking for a breakfast fortified with vitamins, stick with a healthy cereal. If you want the same calcium as yogurt and the same protein as an egg, then eat those foods! Drinking a bottle of chocolate milk just doesn't seem like the best way to start a kid's day.