I'll hand it to the folks at Jimmy Dean...these commercials crack me up! And yes, kids certainly need to eat breakfast to do their best at school each day. But is a frozen and microwaved processed breakfast sandwich the best cure for the "morning villians"? It is just as quick and easy (and far healthier) to opt for whole grain cereal, fruit, yogurt, etc. That'll really get your kids ready to face the day at school!