Unhealthy products have been marketed to children for years - this is nothing new.
When I was little, I wanted nothing more than for my mom to buy me Cookie Crisp cereal. What could be better than a bowl full of chocolate chip cookies for breakfast?? After begging for literally years, she finally got a box. I couldn't wait to dive into that bowl of cereal and taste the cookie goodness. I ate one bite - it was disgusting! I am a lover of chocolate chip cookies from way back, and this was not good!
Showing kids that all that glitters on a commercial is certainly not gold is an important lesson! My kids still ask for stuff they see on TV, but they know that what is marketed to a child on television is usually junk food that is unhealthy for them or a product that is not nearly as cool as it seems (just ask my son how much he liked those Bendaroos....).