It is only fair that I post a positive commercial from time to time. Sure, we should avoid drinking bottled water because it is better for the environment, but I'm still digging the message behind this commercial. They have a newer commercial out now that talks about how water is better than any beverage, including those with HFCS. I like that one even more, but I couldn't find it on youtube yet.
Most kids (or adults) aren't going to chose water as their first beverage of choice. My theory is, if they are thirsty enough they will drink it! Then it becomes a habit and a way of life that will stick with them forever. Good habits are easier learned young.